But Bruna says all the effort is worth it in the end because working together with Allesina leads to a clear conclusion. “And that is [why] we should work to encourage international collaboration” says Bruna.
With the need for international collaboration also comes a need for understanding cultural norms. As Bruna mentioned, different cultures have different cultural norms that many times we can be surprised to learn don’t do things the same as how we do them . Conducting international business requires an understanding of cultural norms which is why all of TRACOM’s multi-rater Profiles use norms for accuracy. TRACOM has developed a variety of norms to reflect the culture and behavioral standards of individual countries and geographic regions. In doing so, people receive profiles that are most meaningful for them. Surveys and profile reports are also available in dozens of languages.
To learn more about international norms click here..